10/17/2023 0 Comments Jay z 444 fontPerron, a multi-disciplinary designer and director, collaborated with Jay-Z to concept the packaging and creative direction for 4:44. “It’s really a manual for the 4:44 brand,” he says, sitting in his West Hollywood studio on an October afternoon. Over several peach-colored pages, in simple black Larish Neue font, there are release dates for 4:44 in different countries, photos of the 4:44 ads plastered on billboards, buses, taxis, and subway stations that teased the rapper’s thirteenth studio album, and more. Hunched over his laptop, Willo Perron is scrolling through a digital mock-up of an unreleased project for Jay-Z’s 4:44 album.
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